Adult-literacy administrators (n=224) ranked eight marketing strategies in the following order (highest first): communicating with publics, maximizing access, minimizing costs, promoting programs, planning responsively, understanding learners, conducting market research, and segmenting markets. The two rated lowest are those most highly rated by…

Of 13 New York adult educators and directors of General Educational Development, English as a second language, and work force preparation programs, 12 used needs assessments. Assessment data were used most often for program redesign/development and teacher planning. They recommended involving students, using a variety of methods, administering…