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Download full textAdvance CTE: State Leaders Connecting Learning to Work, 2021
Effective recruitment into Career Technical Education (CTE) programs requires framing CTE to meet the needs and aspirations of each learner and their parent/guardian. This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE that most resonate as well as the go-to messengers…
Descriptors: Communication Strategies, Vocational Education, Student Recruitment, Program Effectiveness
Advance CTE: State Leaders Connecting Learning to Work, 2020
In a rapidly changing world, it is more important than ever for learners of all ages to develop the skills and experiences necessary to succeed in high-wage, high-skilled and high-demand careers of their choosing. Career Technical Education (CTE) is working with every state to help learners succeed, while also providing employers with skilled and…
Descriptors: Student Recruitment, Vocational Education, Communication Strategies, Audience Awareness
