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Nagel, Gerald S. – CASE Currents, 1980
A national poll of 337 community college presidents on 39 factors affecting institutional image indicates college student-related factors ranked higher in relative importance than factors usually associated with the public relations office. They include student word-of-mouth, student faculty relationships, and student success after college. (MSE)
Descriptors: Administrator Attitudes, College Presidents, Community Colleges, Higher Education