The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)

Gathering information is futile without implementation of programs based on the findings. Data from a single needs assessment study can provide useful information to decision makers at several levels. Studies of a general population of adults provide data for state, regional, and local continuing education practitioners. (CT)

To prepare diabetic patients and their families to assume some responsibility for their own health care, an individualized and comprehensive educational program was developed, based on data collected with a diabetes educational profile. It was found that integrating qualitative and quantitative techniques improved results. (CT)

Describes an exemplary pedagogical application of the personal computer in allied health continuing education. Discusses preliminary considerations, designing the instructional materials, and the two-year development plan consisting of three interrelated phases: faculty development, instructional applications, and dissemination. (CT)