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Wendt, Dirk; Groggel, Wiebke; Gutschmidt, Georg – Visible Language, 1997
Presents a study in which ads in simulated telephone directory pages were highlighted in red, green, and blue colors. States that the pages were presented to subjects in order to be recalled and recognized among other ads. Finds that red and green highlighting increases recallability and recognizability whereas blue decreases it. (PA)
Descriptors: Advertising, Color, Communication Research, Recall (Psychology)
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Marcel, Tony – Visible Language, 1978
Reports the findings of experiments that suggest that much of perception, even to high interpretive levels, is automatic and independent of intention or consciousness, and that the production of words in reading may involve problems that have nothing to do with articulation, even if the words have been identified. (GT)
Descriptors: Cognitive Processes, Perception, Reading Instruction, Reading Processes
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Storkerson, Peter – Visible Language, 1992
Reconsiders the usual typologies of diagram presentations, questioning accepted taxonomies. Examines diagrammatic structures, revealing some hardened categories. Suggests that new discoveries can be made if questions are raised about how information is framed. (SR)
Descriptors: Cognitive Processes, Communication Research, Diagrams, Graphic Arts
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Meares, Olive – Visible Language, 1980
Reports conversations with children attending a New Zealand reading clinic that indicate that the maximum brightness contrast of black-on-white print was a strong contributing factor in the children's reading disabilities. (Author/GT)
Descriptors: Contrast, Dyslexia, Elementary Education, Perceptual Handicaps
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Sims-Knight, Judith E. – Visible Language, 1992
Describes the habits of human reasoning that distort designers' abilities to intuit how users will understand and respond to graphics. Advocates two solutions: investigating scientifically how visuals communicate to viewers, and using user-based iterative design to explore user's reactions while developing design prototypes. (SR)
Descriptors: Cognitive Processes, Communication Research, Diagrams, Graphic Arts
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Moura, Heloisa – Visible Language, 2006
Human interactions are multimodal in nature. From simple to complex forms of transferal of information, human beings draw on a multiplicity of communicative modes, such as intonation and gaze, to make sense of everyday experiences. Likewise, the learning process, either within traditional classrooms or Virtual Learning Environments, is shaped by…
Descriptors: Ethnography, Interaction, Man Machine Systems, Computer Assisted Instruction
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Pastore, Richard E. – Visible Language, 1978
Examines the perception of components of written and spoken codes of human communication from a broad perspective in an attempt to identify possible similarities. (GT)
Descriptors: Cognitive Processes, Communication (Thought Transfer), Language Research, Literature Reviews