Background: Engineering curricula are built around faculty and accreditors' perceptions of what knowledge, skills, and abilities graduates will need in engineering careers. However, the people making these decisions may not be fully aware of what industry employers require for engineering graduates. Purpose/Hypothesis: The purpose of this study is…

Univision is a brand well-known to Hispanic viewers, but with fragmentation and so many choices within the media landscape, they had to break through the noise effectively. The challenge for Univision was to attract a younger demographic (18-34 year-olds) of loyal viewers to consume Spanish language programming by packaging the use of music and…

The Fourth Industrial Revolution has considerably sped up the pace of skill changes in many professional domains, with scores of new skills emerging and many old skills moving towards obsolescence. For these domains, identifying the new necessary skills in a timely manner is a difficult task, where existing methods are inadequate. Understanding…

The current study explored the effect of sexual content in advertisements and the programme-advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were randomly allocated to one of four conditions. They viewed either "The Bachelorette" (sexual programme) or "I'm…

The development of digital technologies has created a market need for specialists working with the big data that is necessary for making management decisions. This study aims to identify the skills structure of the data analyst profession (DAP) in Russia. The authors used a program code written in Python to examine relevant vacancies extracted…

The explosive growth of the data analytics field has continued over the past decade with no signs of slowing down. Given the fast pace of technology changes and the need for IT professionals to constantly keep up with the field, it is important to analyze the job skills and knowledge required in the data analyst and business intelligence (BI)…

Purpose: The purpose of this study is to explore the capabilities required by entry-level human resources (HR) professionals based on job advertisements by using text mining (TM) technique. Design/methodology/approach: This study used TM techniques to explore the capabilities required by entry-level HR professionals based on job advertisements on…

This study examining the robotic codings and robotic tournaments from the perspectives of Information Technology (IT) teachers was carried out using the qualitative case study method. In the study, a total of 20 teachers from private schools and state schools were asked for their views. The research data collected from the IT teachers helped…

This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowledge. Findings from surveys of business managers indicate the need for real-world application of…

Many media education researchers have identified the importance of adult media literacy but few have studied it. Such literacy is becoming increasingly important with regard to the growing category of food media--advertisements, television programs, and print media among them. Using two focus groups and guided by Primack and Hobbs' (2009) AA, RR,…

Objectives: This study used content analysis to explore how much and what type of advertising is present in television programming aimed at toddlers and preschool-aged children and what methods of persuasion are being used to sell products and to promote brands to the youngest viewers. Methods: Four randomly selected, 4-hour blocks (9 AM to 1 PM)…

Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use--which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio…

Investigates Channel One's educational benefits to teachers and students. Finds benefits are a student-heightened interest in geography, current events, and pop quizzes; and disadvantages are the commercials, superficial programming, intrusion into the school day, lack of integration into the curriculum, and limited availability of the equipment…

E-commerce is a relatively new content area for business educators even though it includes a variety of business concepts such as marketing and desktop publishing. Whether developing a new course or integrating e-commerce concepts into existing courses, determining the topics that are important can be a challenge. This study sought to identify the…

The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…