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Direct linkM. Rajashekhar; Radhika Sharma; Abhishek V. Raut; Ashwini Kalantri; Subodh S. Gupta; The VCaN Collaboration Team – Health Education Journal, 2024
Introduction: The burden of non-communicable diseases (NCDs) is a major challenge for countries, regardless of their level of development. Social branding is an emerging approach to health promotion for NCD prevention. In this paper, the process of social branding is documented as a case study to help researchers develop similar kinds of…
Descriptors: Foreign Countries, Public Health, Health Promotion, Advertising
Humphreys, Keith; Macus, Sue; Stewart, Eric; Oliva, Elizabeth – Journal of Community Psychology, 2004
Accumulating research attests to the benefits of self-help groups for people who have various chronic health problems. Expansion of self-help group participation may enable a broader portion of society to experience these health benefits. The Media and Education for Self-Help (MESH) Project was an effort to increase interest in health-related…
Descriptors: Intervention, Program Evaluation, Self Help Programs, Urban Areas
