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Fox, Roy F. – 1997
Since 1989, Channel One has broadcast a 10-minute newscast with two minutes of commercials. In exchange for receiving the Channel One broadcast, schools promise that 90% of the students will watch Channel One for 92% of the time; that each program must be watched in its entirety; that a show cannot be interrupted; and that teachers cannot turn the…
Descriptors: Advertising, Childrens Television, Cognitive Processes, Educational Television
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Golden, Anthony R. – British Journal of Educational Technology, 1990
Describes study of undergraduates that was conducted to investigate the effect of quality and clarity of the photographic image on the recall of photographic content. The stylistic elements of photography are discussed; the subjects' information gathering modality is considered (i.e., whether visual, aural, or both); and results are analyzed. (9…
Descriptors: Advertising, Analysis of Variance, Aural Learning, Higher Education
Golden, Anthony R. – 1987
A study examined the effect that the quality and clarity of the photographic image used in advertising have on the recall of photographic content. It was hypothesized that there will be no significant difference between response rates of high and low signal noise ratio (S/N) photographs, and also that there will be no significant difference…
Descriptors: Advertising, Cognitive Style, Content Analysis, Higher Education