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Manoharan, Aroon P.; Rangarajan, Nandhini – Teaching Public Administration, 2023
Communication is a critical government function that has important implications for public administration and effective governance. This research study explores how communication competencies are taught in public affairs programs in the United States. Based on a general web content analysis of graduate programs, and specific analyses of course…
Descriptors: Public Affairs Education, Graduate Study, Course Descriptions, Communicative Competence (Languages)
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Murphy, John; Bouchacourt, Lindsay – Journal of Advertising Education, 2020
The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos.…
Descriptors: Curriculum Enrichment, Video Technology, Advertising, Public Relations
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Maresh-Fuehrer, Michelle M. – Communication Teacher, 2015
The purpose of this study was to revisit Coombs' suggestions for teaching the crisis communication course using service-learning as a framework. The author sought to assess the effectiveness of using this method in terms of the benefits to both students and the partnering organization and students' perceptions of whether they met the learning…
Descriptors: Service Learning, Communication Skills, Communication Strategies, Teaching Methods
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Walker, Albert – Public Relations Review, 1984
Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)
Descriptors: Assignments, Course Content, Course Descriptions, Educational Trends
Walker, Albert – 1975
This booklet reports on a national survey of public-relations education at 144 senior colleges and universities (45% return). It presents findings in numerous areas, including the type of department and institution in which the public-relations programs are located; sequences and emphases of the programs; sources of students; texts, films, and…
Descriptors: Assignments, College Programs, Curriculum Guides, Graduate Study