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Communicating the Nature of Science through "The Big Bang Theory": Evidence from a Focus Group Study
Li, Rashel; Orthia, Lindy A. – International Journal of Science Education, Part B: Communication and Public Engagement, 2016
In this paper, we discuss a little-studied means of communicating about or teaching the nature of science (NOS)--through fiction television. We report some results of focus group research which suggest that the American sitcom "The Big Bang Theory" (2007-present), whose main characters are mostly working scientists, has influenced…
Descriptors: Scientific Principles, Programming (Broadcast), Television, Focus Groups
Readdy, Tucker; Ebbeck, Vicki – Research Quarterly for Exercise and Sport, 2012
Previous analyses (i.e., Bernstein & St. John, 2006; Sender & Sullivan, 2008) of the television show "The Biggest Loser" have detailed its negative presentation of the obese body, potential consequences for viewers, and its role as a technology of governmentality. However, there has been little exploration of how audience members…
Descriptors: Television, Programming (Broadcast), Audience Response, Audience Analysis

Eastman, Susan Tyler; Newton, Gregory D. – Journal of Communication, 1995
States that contrary to previous reports of "grazing," most viewers only used their remote control devices (RCDs) once or twice every half hour. Claims that the dominant RCD operation was direct channel punching, as opposed to dial turning. Concludes that most RCD activity did not take place during a program, thus voiding industry…
Descriptors: Audience Response, Audiences, Programming (Broadcast), Television Research
Potter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research

Smith, Stacy L.; Boyson, Aaron R. – Journal of Communication, 2002
Examines violence in music video programming. Reveals that 15% of music videos feature violence, and most of that aggression is sanitized, not chastised, and presented in realistic contexts. Discusses the findings in terms of the risk that exposure to violence in each channel and genre may be posing to viewers' learning of aggression, fear, and…
Descriptors: Aggression, Audience Response, Programming (Broadcast), Secondary Education

Wilson, Barbara J.; Smith, Stacy L.; Potter, W. James; Kunkel, Dale; Linz, Daniel; Colvin, Carolyn M.; Donnerstein, Edward – Journal of Communication, 2002
Investigates the nature and extent of violence contained in television programming that targets children aged 12 and younger. Notes that the violence itself is just as likely to be glamorized in children's as in nonchildren's shows, but it is even more sanitized and more likely to be trivialized. Documents five subgenres of children's programming…
Descriptors: Audience Response, Childrens Television, Elementary Education, Programming (Broadcast)

Brentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research

Nikken, Peter; Voort, Tom H. A. van der – Journal of Educational Media, 1997
This study investigated the standards children between 9 and 12 years of age use to evaluate the quality of four types of children's programs: news, educational, dramatic, and cartoons. The quality standards children considered most important were comprehensibility and aesthetic quality. Additional standards were entertainment, involvement,…
Descriptors: Audience Response, Childhood Attitudes, Childrens Television, Drama

Krcmar, Marina; Cantor, Joanne – Journal of Broadcasting and Electronic Media, 1997
Examines the effect of violence advisories and MPAA ratings on parent-child television viewing choices and verbal interactions while making those choices. Parents mainly made negative comments about the advisories and restrictive ratings whereas children, especially older children, were more likely to make positive comments. The presence of an…
Descriptors: Audience Response, Critical Viewing, Decision Making, Interaction

Hofstetter, C. Richard; Gianos, Christopher L. – Journal of Broadcasting and Electronic Media, 1997
Examines differences among groups of listeners to political talk radio using data from a survey of adults in San Diego, California, from the perspective of Grunig's situational involvement model. Among more active audience members, limited motivational data suggest that political talk radio served a mix of needs, including seeking political…
Descriptors: Audience Response, Audiences, Communication (Thought Transfer), Interaction
Corporation for Public Broadcasting, Washington, DC. – 1998
The Corporation for Public Broadcasting (CPB) provided funding for local public television stations to broadcast political debates prior to the 1998 election; CPB commissioned research to determine how the programs aided viewers in the election process. Viewers of the public television station local debate night program found the program to be of…
Descriptors: Audience Response, Audiences, Debate, Political Campaigns

Gunter, Barrie; Harrison, Jackie – Children & Society, 1997
Studied violence on children's television in Britain. Found 39% of children's programs examined contained violence, primarily involving shootings and physical assault committed for negative purposes and rarely followed by painful consequences. The fast pace of such programs is also a significant factor. Results pose wider implications for those…
Descriptors: Audience Response, Child Welfare, Childrens Television, Crime

Tidhar, Chava E.; Levinsohn, Hanna – Journal of Educational Media, 1997
This study surveyed the effects of cable television on Israeli parents' mediation of their childrens' viewing. Results indicate the introduction of cable television changed strategies of parental control and mediation and parents' assessment of television's influence on children. Active parental mediation was closely related to the attribution of…
Descriptors: Audience Response, Cable Television, Children, Educational Television
Corporation for Public Broadcasting, Washington, DC. – 1999
This report discusses research commissioned by the Corporation for Public Broadcasting in order to evaluate prototypes of digital public television programming. There were two phases of research, the first using exclusively linear demonstrations of interactive public television, and the second demonstrating computer simulations of three digital…
Descriptors: Attitudes, Audience Response, Computer Interfaces, Computer Oriented Programs

Harwood, Jake – Journal of Broadcasting and Electronic Media, 1997
Introduces a theoretical perspective on media viewing choices, grounded in social identity theory. Content analysis demonstrates that child, younger adult, and older adult television viewers show a preference for viewing characters of their own age. The experiment demonstrates that young adults' preference for viewing young adult characters exists…
Descriptors: Adolescents, Adults, Age Differences, Audience Response
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