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Direct linkHalkjelsvik, Torleif; Rise, Jostein – Drugs: Education, Prevention & Policy, 2015
Aims: The use of fear appeals with disgusting graphical content is part of current practice in health campaigns. Previous studies have suggested both a detrimental and a beneficial effect of disgust in fear appeals on different types of outcome measures. We were interested in whether disgust in anti-smoking messages decreases or increases…
Descriptors: Fear, Smoking, Advertising, Outcome Measures
