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Siddharthan, Kris – Evaluation Review, 1991
Consumer choice of health provider plan and preference for a personal physician were studied for 1,438 elderly adults using a joint logit model (JL) and a nested logit model. Choice criteria used by senior citizens, and reasons the nested choice model explains choice behavior better than the JL are examined. (SLD)
Descriptors: Attitude Measures, Behavior Patterns, Comparative Analysis, Consumer Economics