Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

Decades of research emphasize that information alone rarely influences environmental behavior. We addressed the question of, "what, then, does influence environmental behavior?" by asking more specifically: what factors mediate the relationship between learning about environmentally related issues and engaging in environmentally related…

The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…

How do artists and art educators who are engaged in regular thrifting view their consumptive practices? In this article, I draw on a small pilot case study and interview data from five artist--educators living in the southwestern United States and examine the motivations and habits of their thrift shopping practices. Findings shared by…

Although previous studies have identified several regularities in buying behavior, no integrated view of individual differences related to such patterns has been yet proposed. The present research examined individual differences in patterns of buying behavior of fast-moving consumer goods, using panel data with information concerning purchases of…

The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…

This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large…

There's ample evidence that peer approval and group acceptance play a role in many social phenomena. This influence can manifest itself through the bystander effect, peer pressure, social facilitation and in many other ways. However, dress as a means of social influence has been largely ignored. This study was designed to determine whether peer…

In 2005 a survey was used to investigate social norms and attitudes of Viennese high school students (14-20 years, n = 340) toward organic products. Young people, who already participate in household decisions and consume organic products, have not yet been recognized sufficiently in research. The Theory of Reasoned Action and discriminant…

New retail locations and formats and changing consumer capabilities and behaviours (including "switching") have encouraged "outshopping" from rural to urban areas. Rural areas have been suffering from a decline in the provision of services, including retailing. One "solution" has been the strengthening of market towns…

To develop information regarding the commercial product purchasing behavior of mildly mentally retarded adults, 11 participants were included in a mock shopping exercise. The results indicated several serious deficiencies in the purchasing strategies of the participants. (Author/SB)

Studied 600 British consumers to determine the role of uncommitted purchasing power. Results indicate clothing consumption tends to be age oriented rather than class oriented. Fashion behavior among the young is determined by the excitement motive while older women are more economical. (JAC)

The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…