A total of 155 nonlabeled, normal adults and 28 labeled, schizophrenic adults were interviewed in a study to determine differences in the two groups' perceptions of television utility and reality. Hypotheses were formulated concerning expected differences in the reported importance of television in interpersonal communication, relaxation, and…

Reports that prime time network television programing has more than three drinking incidents per hour, with hard liquor the drink of choice. (FL)

Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

This study explores differences among black adults in their attitudes and behavior towards television and the social processes which determine these differences. A recursive structural equation model was employed to interpret patterns of direct and indirect effects among a set of variables representing demographic and socioeconomic…

Data analysis from television-viewing surveys suggests that people are not "glued to the box." Rather, the level of repeat-viewing of television--about 60 percent--suggests that television fills the gap between other activities and that the reason people watch television is that they have "so much time to kill." (PD)

A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…

A study was conducted concerning television program decision-making based on a theory of human information processing. Twenty-eight programers from 13 markets completed experimental simulations of television programing decisions. Important steps in the procedure were determined to be evaluation, search for alternatives, and selection of…

This 2-wave panel survey of young people was conducted to explore the relationship between attitudes and viewing over time, examining aggressiveness and viewing of programs portraying physical and verbal aggression. Questionnaires were administered to 227 children in the fourth, sixth, and eighth grades in 1976 and again one year later. The…

Indicates that (1) affinity, selectivity, and involvement predicted intentionality; (2) pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; (3) pass time motives and reduced affinity predicted distractions; (4) information and nonentertainment motives, perceived realism, and intentionality predicted…

Assessed how family interaction patterns are influenced by television viewing. Results revealed that children oriented toward their parents less, talked less, and were less active and that fathers oriented toward their children and spouses less, talked less and made fewer positive facial expressions during television-viewing than during family…

Reveals that 46% of the time with television was spent in some activity instead of or in addition to looking at the TV. Notes that social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Considers how nonviewing behaviors occurred most often during programming…

This paper deals with television viewing behavior in blacks. Research on viewing behavior and the effects of this medium on blacks is relatively scant. Some of the questions that precipitated this research are: (1) What are the effects of repeated exposure to violent episodes on blacks' capacities to respond to each others' needs? and (2) What…

Since statistics on television viewing and television ownership suggest that this medium is a pervasive and powerful influence on most people's lives, it is potentially informative to identify and study that relative handful of people who are not regularly exposed to television, identifying their defining characteristics. In contrast to previous…

By filming and coding the eye movement patterns of poor readers, the effectiveness of various experimental segments of "The Electric Company" to draw attention to printed material on screen was tested. Twenty-two segments of the program were shown to 30 nine to eleven year olds divided into poor readers and non-readers. Analysis of the…