Investigates content composition, quality, and origin of two Yugoslav TV channels reflecting current media make-up in the region (remaining domination of state television and proliferation of commercial TV). Corroborates some assumed directions of new electronic media: focus on entertainment; lack of news and information programming; and high…

Examines a census of 1,757 major characters added to broadcast network lineups through new season programming from 1966 to 1992. New characters are examined in terms of gender, age, race/ethnicity, and occupational patterns occurring across 27 years of network program activity. (Author/AEF)

Like other industries, television has its own version of the used-car dealership or second-hand store: off-network syndication. Since researchers who study television have rarely investigated the market for these programs, a study examined program and marketplace characteristics to determine which contributes most to the successful syndication of…

A study examined the effectiveness of the Children's Television Act of 1990 in altering the marketplace for informational and educational children's programming on commercial broadcast television. Producers and distributors of nationally available series that commercial broadcasters were using in 1993 to meet the requirements of the Act were…

To investigate what is meant by the term "radio studies," a study analyzed 156 randomly selected scholarly communication journal articles pertinent to the radio broadcasting industry. Articles were chosen through the use of Matlon and Ortiz's (1992) "Index to Journals in Communication Studies through 1990." A master…

The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…

The Media Management and Economics--Magazine section of the Proceedings contains the following 12 papers: "Not the Same Story: Differences in Sexual Harassment of Women Who Work in Newspaper and Television Newsrooms" (Lori Bergen); "Modeling Strategy for Mass Media: A Resource-Based Approach" (Hugh J. Martin); "The Impact…

Since 1996, the Annenberg Public Policy Center (APPC) has tracked and reported the availability and the quality of programming specifically designed for children. This report evaluates the availability and quality of children's programming in the 1998-99 season and examines factors that may have influenced the quality and quantity of programming.…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

In 1996, membership or subscription contributions provided 23% of public broadcasting's $1.9 billion income. Detailed information about the contributing audience can help managers maintain and grow member support. As part of the annual Yankelovich Monitor survey, the Corporation for Public Broadcasting gathered extensive demographic, attitudinal,…