This paper presents the results of a multi-year effort to redesign the introduction to business course at Western Michigan University. ScrimmageSIM, a business simulation that emulates commercial ERP systems, provides the core experience in the course and is a mechanism for students to develop their understanding of business with a focus on…

The role and importance of sustainability are increasing multi-fold, and responsible organizations across the globe are aligning with the United Nations (UN) Sustainable Development Goals (SDGs). Integrating the UN SDGs into marketing education, especially curriculum, has received scant attention in the marketing education literature, even though…

The peer-mentoring relationship can present opportunities that are different from the typical mentor-mentee relationship as the individuals have about the same level of experience and are often about the same age (Angelique et al., 2002). Accordingly, the peer-mentoring relationship's intent is generally characterized as information sharing rather…

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

New technologies shape the market by requiring hybrid skills for accounting professionals. Serious games may help to prepare students by cultivating these skills. However, an improper game application may disrupt students' skill development. A guide is necessary to avoid a disruptive scenario by making serious games a proper teaching methodology…

Purpose: Integrated marketing communications (IMC) is possibly "the richest and most accessible service-learning experience" in the marketing curriculum (Petkus, 2000, p. 68). Yet, despite this recognition, scholars and practitioners continue to lament the pronounced theory-practice gap between how IMC is taught and the practice of it in…

Understanding the need to revamp the traditional pedagogies, the current research aims at using a contemporary teaching pedagogy for a classical concept of "consumer decision-making." The article uses role-play activity as an experiential tool and provides empirical evidence to the current study. Role-play seems to offer a practical and…

Today's students will work in an increasingly diverse environment which requires the ability to understand and connect with consumers from different social groups and cultures. The expectations placed on marketing practitioners to connect with a multiplicity of consumers requires a nuanced understanding of the different lifestyles, lived…

Workforce variables routinely place top-of-mind for corporate decision makers in choosing where to locate. This article presents an experiential exercise in which students simulate human resource consultants in a site selection exercise. Suitable for face-to-face or online classes, students work individually, pitching their chosen state to other…

Graduate employability plays a critical role during job recruitment and selection. Practical experience provides a strong foundation from which sport management graduates can signal their employability. Our Australian-based mixed-method study explored signals that managers seek from sport management graduate-entry applicants during job recruitment…

The introduction of the HyFlex modality provides students with increased flexibility to choose how they participate in a course. This flexibility extends to guest speakers allowing for synchronous interaction with students to occur across long distances. The following article outlines how instructors can incorporate international guest speakers…

Purpose: The purpose of the study was to assess the current state and demand of the project management education. Project management has gained increasing importance as a critical discipline for achieving successful project outcomes in various industries and sectors. In the Kingdom of Saudi Arabia (KSA), the demand for skilled project management…

We present a role play business simulation that fosters experiential learning of the Systems Development Life Cycle (SDLC). A web portal simulates stakeholder-to-student interactions during the analysis phase. The simulation generalizes to other business domains by overcoming learning constraints such as non-collocated and asynchronous students,…

During this global pandemic, it is more important than ever for institutions of higher education who have distinguished themselves by their small classes and interactive approaches to focus on ways to distinguish themselves from their peers with online means of instruction. The authors detail a means of enhancing a master of business…

Designing and implementing accounting programms that develop relevant skills for industry are in greater demand from practitioners. In accounting courses, complex topics may require an approach beyond traditional lectures and workshops. Experiential learning provides an alternative approach and is particularly relevant to forensic accounting…