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Fred Awaah; Munkaila Abdulai; Esther Julia Korkor Attiogbe – Journal of Applied Research in Higher Education, 2025
Purpose: The study investigates the comparative efficacy of the culturo-techno-contextual approach (CTCA) and the lecture method in students' understanding of the human resource management (HRM) curriculum in Ghana. Design/methodology/approach: A quasi-experimental design is employed to gather data from 245 4th-year undergraduate students studying…
Descriptors: Human Resources, Personnel Management, Foreign Countries, Undergraduate Students
Bell, Heather; Bell, Robin – Journal of Further and Higher Education, 2018
This article details an approach to teaching entrepreneurship to Higher National Diploma (HND) students that combines lecture-based and experiential learning processes to increase student learning, comprehension, and entrepreneurial skills. A UK university redesigned an entrepreneurship course to have students design and implement business plans…
Descriptors: Active Learning, Entrepreneurship, Lecture Method, Experiential Learning
Martins, Julia; Fortmüller, Richard; Powell, Owen – Journal of Education for Business, 2017
Economics and business students regularly behave less prosocially than others. Can ethics training reverse this tendency? Results from a repeated public goods experiment reveal that it can. Students who attend an interactive lecture on social dilemmas show significantly more cooperation than others. However, the lecture does not appear to increase…
Descriptors: Social Problems, Prosocial Behavior, Ethical Instruction, Lecture Method
Masikunis, George; Panayiotidis, Andreas; Burke, Linda – Innovations in Education and Teaching International, 2009
This article describes the use of an Electronic Voting System (EVS) in large group lectures within a business and management undergraduate degree programme, in an attempt to make them more interactive. The intention was to ensure that the introduction of the EVS-style lecture was educationally driven, linked to interactive learning activities in…
Descriptors: Instructional Design, Lecture Method, Undergraduate Students, Foreign Countries
Burke, Lisa A.; James, Karen E. – Business Communication Quarterly, 2008
The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…
Descriptors: Business Education, Lecture Method, Multimedia Instruction, Multimedia Materials
Reciprocal Questioning and Computer-based Instruction in Introductory Auditing: Student Perceptions.

Watters, Mike – Journal of Education for Business, 2000
An auditing course used reciprocal questioning (Socratic method) and computer-based instruction. Separate evaluations by 67 students revealed a strong aversion to the Socratic method; students expected professors to lecture. They showed a strong preference for the computer-based assignment. (SK)
Descriptors: Business Education, Computer Assisted Instruction, Higher Education, Lecture Method

Johnson, Iris W.; Pearce, C. Glenn; Tuten, Tracy L.; Sinclair, Lucinda – Business Communication Quarterly, 2003
Compares the effects on perceived listening effectiveness of a self-imposed period of silence versus attending a lecture on listening skills versus a combination of a self-imposed period of silence and attending a lecture. Suggests that the act of self-imposed silence greatly improves awareness of listening effectiveness and the value of…
Descriptors: Business Communication, Business Education, Higher Education, Instructional Effectiveness

McRae, Lissa S.; Young, Jeffrey D. – Journal of Education for Business, 1988
This study found, with respect to student performance on tests and levels of student satisfaction with introductory business courses, that there are no differences in terms of the teaching method used (i.e., lecture or discussion). (JOW)
Descriptors: Business Education, Discussion (Teaching Technique), Higher Education, Instructional Effectiveness

Hakeem, Salih A. – Journal of Education for Business, 2001
Comparison of 88 business students who completed experiential projects involving data collection and inferential analysis with 125 who received lectures only indicated that the active learning method resulted in better understanding of statistics through the application of theory to real-life situations. (SK)
Descriptors: Business Education, Experiential Learning, Higher Education, Lecture Method

Clerehan, Rosemary – English for Specific Purposes, 1995
This study examined notes taken by 29 undergraduate native and non-native speakers of English during a lecture on commercial law. It found that native speakers took more detailed notes and more accurately recorded the hierarchical structure and principal elements of the lecture than non-native speakers. (48 references) (MDM)
Descriptors: Business Education, College Students, English (Second Language), Higher Education
Specht, Pamela Hammers – Journal of Business Education, 1985
The article describes a study conducted to determine whether experiential learning-based discussion is more effective than lecture-based discussion in facilitating understanding of material presented in a typical undergraduate business course, specifically organizational communication networks. (CT)
Descriptors: Business Communication, Business Education, Comprehension, Experiential Learning
James, Karen E.; Burke, Lisa A.; Hutchins, Holly M. – Business Communication Quarterly, 2006
The use of PowerPoint (PPT)-based lectures in business classes across universities is ubiquitous yet understudied in empirical pedagogical research. The purpose of this empirical study was to ascertain whether significant differences exist between faculty and student perceptions with regard to PPT's impact on perceived learning, classroom…
Descriptors: Student Behavior, Student Attitudes, Computer Software, Internet
Mallor, Jane P.; And Others – Journal of Experiential Learning and Simulation, 1981
Discusses a rationale for the use of experiential activities to increase student participation in college-level business courses in which the lecture format is employed. A management game used in a course on organizational change and a group learning activity used in a business law course are described. (Author/JL)
Descriptors: Business Education, Case Studies, College Students, Course Evaluation