Purpose: In light of the public resistance towards the deepening of European integration (EI) and the role that education is anticipated to have in supporting the process, this paper examines the conceptualisation of EI in lower secondary textbooks for History, Geography and Civics. Specifically, the paper asks whether EI is conceived of as a…

This case study developed a collaborative approach to the selection of a Spanish language textbook. The collaborative process consisted of six steps, detailed in this article: team building, generating evaluation criteria, formulating a meaningful rubric, selecting prospective textbooks, calculating rubric results, and reflectively reviewing…

In the fall of 2013, a parents' group formed to protest the new Common Core based mathematics textbook recently adopted by their school district. Quickly allying with teachers, the new coalition began to, "hammer," the district to drop the Common Core and return to more traditional texts and pedagogies. They did so by speaking at…

Examines the effectiveness of the basal reader selection process in one midwestern school district. Concludes that an effective basal reader selection process is one which results in teachers identifying materials that help bring about the type of reading instruction they seek for their classrooms. (MG)

A study followed three textbook adoption committees as they evaluated basal reading programs. The committees used "A Guide to Selecting Basal Reading Programs" (developed at the Center for the Study of Reading) to help them evaluate the quality of instruction in existing programs. Case studies of the three committees sought to address the…

This case study evaluates the extent to which seven basal mathematics programs for fourth-grade students adhered to salient instructional design criteria when teaching the mathematics skill of subtraction across zeros. Results indicated that across the 1994-1995 mathematics series, only Silver Burdett & Ginn satisfied most criteria. (Author/CR)

While much has been written about state-level textbook selection and adoption, little careful, systematic data gathering has taken place. One result of this absence of formal study is that few people understand the scope and complexity of interacting persons and processes taking place whenever states make textbook decisions. This paper presents…

This study focuses on two tasks: (1) the development of a general procedure for evaluation of social studies textbooks which could be adapted to any locale, which could be used at any grade level, and which might be applied to other subject areas, and (2) to illustrate the suggested procedure at the fifth-grade level. The procedure involves the…

The purpose of this paper is to make educators, authors, and publishers aware that they must be concerned with rhetorical form as well as content if they wish to present students with accessible, useful textbooks. Using a case study of textbook perception and use in a school district's sixth grade social studies classrooms, the paper illustrates…

The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…

A study explored the effectiveness of secondary school textbooks as tools for developing attitudes or skills that are essential for lifelong learning. During the study, a student textbook review questionnaire was administered to about 60 students from five high schools in the Portland, Oregon area. The students were asked to evaluate eight social…