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Peer reviewed
Direct linkAbhijit Guha; Dhruv Grewal; Stephen Atlas – Journal of Marketing Education, 2024
To understand why and how marketing educators can best use generative artificial intelligence (AI), such as ChatGPT, this article integrates a literature survey, interviews with both marketing educators and managers, and surveys of both marketing educators and students. In leveraging these inputs, the authors argue that generative AI can…
Descriptors: Artificial Intelligence, Technology Uses in Education, Technology Integration, Business Administration Education
Janson, Annick; Janson, Robin – Innovate: Journal of Online Education, 2009
In this article, Annick Janson and Robin Janson introduce research from the Microsoft New Zealand's Partners in Learning Programme by documenting the impact of digital learning objects (DLOs) on educational practice. Janson and Janson describe the impact of DLOs on the teaching practice of a primary school in New Zealand, tracing the effects of…
Descriptors: Educational Practices, Foreign Countries, Instructional Leadership, Principals
