Visual objects are often defined by multiple features. Therefore, learning novel objects entails learning feature conjunctions. Visual cortex is organized into distinct anatomical compartments, each of which is devoted to processing a single feature. A prime example are neurons purely selective to color and orientation, respectively. However,…

The purpose of this study was to examine the effect of interactive online learning tools on college student learning using flow as the guiding perspective. Study 1 was conducted to test the effect of online interactivity manipulated by dynamic visual learning tools on student's flow experience, level of telepresence, actual performance on tests,…

Translation accounts have argued that the presence of a Stroop effect in the context of a nonvocal untranslated response is caused by verbal mediation. In its simplest form, color-labeled buttons are translated into a verbal code that interferes with color responses. On this logic, in the reverse Stroop task (identify the word; ignore the color),…

The interaction between field dependence/independence and pictorial recognition memory was investigated using pictures in three different color modes: realistic color, non-realistic color, and black and white. The study was designed to further confirm the efficacy of applying signal detection analyses to color recognition memory data as a means of…

In a permanently changing environment, it is by no means an easy task to distinguish potentially important events from negligible ones. Yet, to survive, every animal has to continuously face that challenge. How does the brain accomplish this feat? Building on previous work in "Drosophila melanogaster" visual learning, we have developed an…

Evolving from concern for the increasing requirements for literacy, especially visual literacy, the purpose of this study was to determine the impact of color on learning. Sixty midwestern college students were assigned to groups where they read and studied a graphic presentation, and then were tested on their recall and retention. The following…

This study investigated the interaction between hemispheric specialization and pictorial recognition memory for pictures presented in three different color modes: realistic color, non-realistic color, and monochrome (back and white). The study was also designed to confirm the efficacy of applying signal detection analysis to color recognition…

The effect of verbal and visual (color or black/white) coding strategies in self-paced instruction and test materials in facilitating student retention on different cognitive tasks was studied. The 176 college student subjects received instruction and testing using varied combinations of color or black/white materials. Instructional materials were…

This paper reports on a study which was conducted to determine the impact of color on learning. The entire seventh-grade class from a Midwest junior high school was used in the study. Each student was randomly assigned into one of four treatment groups: (1) color-cued presentation, color-cued assessment; (2) color-cued presentation, black/white…

Describes a study of undergraduate students at Pennsylvania State University that was conducted to assess the impact of instructional color coding on visually and verbally oriented tests and on field dependence independence. Use of the GEFT (Group Embedded Figures Test) is discussed, and differences in cognitive processes are considered. (11…

The way information is visually designed and synthesized greatly affects how people understand and use that information. Increased use of the World Wide Web as a teaching tool makes it imperative to question how visual/verbal information presented via the Web can increase or restrict understanding. The purpose of this study was to examine…