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Peer reviewed
Direct linkSpinuzzi, Clay – Written Communication, 2010
At a search marketing company, each search engine optimization (SEO) specialist writes up to 10 to 12 complex 20-page monthly reports in the first ten business days of each month. These SEO specialists do not consider themselves to be writers, yet they generate these structurally and rhetorically complex reports as a matter of course, while…
Descriptors: Writing (Composition), Work Environment, Competition, Search Engines
Khan, Hina; Matlay, Harry – Education & Training, 2009
Purpose: The purpose of this paper is to provide a critical analysis of the importance of service excellence in higher education. Design/methodology/approach: The research upon which this paper is based employed a phenomenological approach. This method was selected for its focus on respondent perceptions and experiences. Both structured and…
Descriptors: Higher Education, Interviews, Phenomenology, Grounded Theory
