This study reports an investigative study with 55 English-major participants in a Chinese university about using simulation in business English correspondence teaching. The study found that participants had strong needs in practical skills development and learning business English correspondence writing. The simulation approach was perceived to be…

The development of business English (BE) program cannot separate from that of its closely-related discipline. However, little is known about business English disciplinary development from the angle of postgraduate education in China. Through questionnaires and interviews on 64 postgraduate students of Guangdong University of Foreign Studies…

The pressing need to bridge the gap between workplace communicative needs and curriculum development of business English courses has been documented in the literature. Through a questionnaire survey of 215 working adults, this study examines (a) the spoken and written needs of professionals in the local Hong Kong workplace, (b) the challenges they…

Business English education concern is of great significance. Business English for International Trade in Guangdong University of Foreign Studies (GDUFS) is widely acclaimed, and it is also a popular major. GDUFS has adopted the slogan "Learn from East and West, moral integrity and direct behavior". It is a famous cradle of learning,…

A survey of 194 business graduates (39 percent response) identified the essential content for a basic course in business communication: listening, career planning, business English, and fundamentals of communication. Teachers should ensure that business education courses address these topics, and additional research should ensure that content…

The purpose of this study was to determine document origination methods used by business professionals, relationships of factors that influence selection of document origination methods, and implications for business curricula. A 3-part questionnaire was used to obtain data from 265 Masters in Business Administration (MBA) graduates (1967-1991)…

Addresses issues that have arisen in planning for short-term language teaching projects involving business English as a Second Language. The issues discussed include the expectations of client groups, conflicting instructional paradigms, theoretical notions supporting the approach taken in the program and how program and curriculum development can…