In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…

Understanding how computer users allocate attention to features of potentially dangerous emails could help mitigate costly errors. Which features are salient? How stable is attention allocation across variation in email features? We attempted to measure the mental salience of several email features common in spam and/or phishing emails. We created…

Job advertisements provide accessible and practical data to explore labour market dynamics and recruitment trends. This paper presents a scoping review of empirical studies using teacher or teacher educator job advertisements as primary data. Particularly, this review will provide a structured overview of the methodology and objectives of the…

Purpose: This paper aims to offer practical guidance on teaching about digital extremism -- defined here as the intersection of digital disinformation campaigns with political extremism -- by highlighting four pedagogical challenges: the danger of unintentionally "redpilling" students; the slippery slope to false equivalency and…

The development of digital technologies has created a market need for specialists working with the big data that is necessary for making management decisions. This study aims to identify the skills structure of the data analyst profession (DAP) in Russia. The authors used a program code written in Python to examine relevant vacancies extracted…

This paper presents a class case study of an assignment that asked students to use a Twitter follower report to design a Twitter advertising campaign. The purpose of this case study is to immerse students in a real social media environment and help them become familiar with analyzing social media data to develop advertising campaigns. Students'…

This working paper is the first publication coming out of a project investigating the role of vocational education and training (VET) in developing digital skills in the Australian workforce, using two sectors as case studies--Transport and Logistics, and Public Safety and Correctional Services. The study employs a mixed method approach, combining…

Purpose: Little is known about health-related advertising on university environments. Given the power of advertising and its potential effect on health behaviors, the purpose of this paper is to assess the health-related advertisement environment and policies on university campuses. Design/methodology/approach: In total, ten geographically and…