With the widespread use of visuals in the media and the rapid development of visual technologies, media consumers today increasingly face visual information and visual decision-making. Developing visual literacy is thus crucial to empower people to effectively navigate the visual world. This paper uses two studies to describe the development and…

Purpose: Previous research focused on graphical skills of the students, which remains a gap that exists, and there has not been comprehensive research on students' graphical literacy abilities. The present study aims to picture graphical literacy levels of the 8th grade students concerning the "reading," "interpreting,"…

The quality of a data display can have an impact on the interpretation of those data. A survey of the literature indicates that data displays can vary in quality of accuracy, clarity, and efficacy. In this study we develop and apply an evaluative rubric to graphs in a sample of six education journals: three research and three practitioner. Results…

Quantitative and statistical literacy are core domains in the undergraduate psychology curriculum. An important component of such literacy includes interpretation of visual aids, such as tables containing results from statistical analyses. This article presents results of a quasi-experimental study with longitudinal follow-up that tested the…

These proceedings contain 37 papers from 51 authors noted for their expertise in the field of visual literacy. The collection is divided into three sections: (1) "Examining Visual Literacy" (including, in addition to a 7-year International Visual Literacy Association bibliography covering the period from 1983-1989, papers on the perception of…

This study explores the interpretation of two types of flow diagrams composed of different visual elements intended to communicate the same meaning. Using linear and cyclical diagrams, the study focused on whether, given a series of diagrams using linear elements and a series using cyclical elements, both types of visuals convey the same message…

The purpose of this study was to measure how well business and professional people from various cultures interpret symbols commonly used in international business presentations. Questionnaires contained 15 black and white symbols, selected from the clip art collection of Harvard Graphics business graphics software. Respondents from the United…

This study applies reader-response criticism to investigate subject positions of gender, age, ethnicity, and profession through the poststructural analysis of an art work entitled "A Book from the Sky," and examines the relationship among viewer, text (the art work), and artist. A description of the art work is provided as an…