This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

The aim of this study is determining academic self-efficacy beliefs of students pursuing graduate study and revealing their needs and shortcomings from the graduate education. Case study method was used and data were collected by a form developed by the researchers from 92 students receiving masters and Ph.D.'s in different programs. As a result…

This study reports findings from an analysis of employment allegations and resolutions maintained in the U.S. Equal Employment Opportunity Commission (EEOC) database. Spanning the years 1992 to 2005, the data were aggregated for individuals with psychiatric disabilities and individuals with a variety of physical, sensory, and neurological…

We use a rich administrative dataset from North Carolina to explore questions related to the relationship between teacher characteristics and credentials on the one hand and student achievement on the other. Though the basic questions underlying this research are not new--and, indeed, have been explored in many papers over the years within the…

Discusses structural components of databases that require data-mining algorithms and describes the SUBDUE system that is designed to discover knowledge in structural databases. Analyses the ability of SUBDUE to scale to large databases and describes parallel and distributed implementations to investigate methods for improving the scalability of…

The Education Commission of the States conducted interviews in six school districts in five different states (California, Colorado, Iowa, Maryland, and Texas) to understand how districts can use data most effectively. These districts had used data to dramatically improve student achievement. Districts that make wise use of data have strong…

Database Tomography (DT) is a textual database-analysis system consisting of algorithms for extracting multiword phrase frequencies and proximities from a large textual database, to augment interpretative capabilities of the expert human analyst. Describes use of the DT process, supplemented by literature bibliometric analyses, to derive technical…

A study was conducted at Macomb Community College (MCC), in Warren, Michigan, to determine whether respondents to studies would be as likely to include their return addresses on business reply envelopes if there were no lines designating the return address's proper placement. From October 25 through November 18, 1993, 23 mailings were conducted…

In order to examine the relationship between school size and achievement, a study was conducted using longitudinal achievement data from North Carolina for three separate cohorts of public school students (one elementary, one middle and one high school). Results revealed several interactions between size and student characteristics, all of which…

This study examines some of the literature on college faculty supply and demand and asks whether it is possible to adopt assumptions from the previous research to construct a complex model of faculty workforce using the available data. The study involved a comprehensive review of the literature; numerous interviews conducted by telephone, e-mail,…

This report presents findings of a demonstration project that tested the concepts and applications of linking student records using social security numbers with state unemployment insurance (UI) wage and other data sources. It also contains information of value to policymakers, state and local administrators, practitioners, and consumers of…