The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the…

Despite advances made there is still an implementation gap with regard to Education for Sustainable Development (ESD) in formal educational systems at the school level. The present paper focuses on sustainability reporting as a recently emerging practice in the school sector. It presents the approach and findings of an exploratory interview study…

Industry placements are popular means to provide students with an opportunity to apply their skills, knowledge and experience in a "real world" setting. Within this context, supervisor feedback allows educators to measure students' performance beyond academic objectives, by benchmarking it against industry expectations. However, industry…

The Council for Higher Educations' (CHE) Higher Education Quality Committee (HEQC) requires internal quality evaluations to be performed on the various programmes offered by the Faculty before visitation by the HEQC. This article examines some of the challenges and processes followed by six of the departments of Walter Sisulu University's Faculty…

More than 150 public relations practitioners responded to a survey designed to identify and clarify factors associated with evaluative research in public relations. Responses indicated that (1) no more than half the practitioners formally evaluate their public relations activities on a regular basis; (2) the majority of evaluation is done…

Analyzes evaluation methods used by winners of the Silver Anvil (an award presented by the Public Relations Society of America for outstanding public relations campaigns and programs) during the 1980s. Concludes that the quality of evaluation activity is far lower than the quantity of evaluation but that practitioners' efforts to substantiate…

Devises a valid and reliable instrument to measure the organization-public relationship. Finalizes a valid and reliable four-dimension scale with 16 items for measuring the organization-public relationship. Demonstrates the scale is valid for other kinds of samples. (RS)

A study examined the evaluation methods used in 58 top public relation projects, specifically the Silver Anvil winners of 1984 and 1985, to discover how well public relations practitioners are measuring and reporting success. Results indicated that measures of communication effect were most likely to be employed by Silver Anvil winners, measures…

Because of their direct or indirect impact on a company, relations with its publics have long been a preoccupation of management. This study, based on information received from more than 500 executives representing 368 companies, documents the complex of issues and publics that shapes contemporary corporate external relations efforts and probes…

With increasing concern for accountability in education, faculty and administrators are seeking improved means to evaluate their programs. The internship provides a natural feedback loop for program assessment as it bridges the gap between the academic and the applied worlds of communication. A case study explored the utility of the analysis of…

A study explored the relationships between public relations practitioners' organizational roles and the type of evaluation methods they used on the job. Based on factor analysis of role data obtained from an earlier study, four organizational roles were defined and ranked: communication manager, media relations specialist, communication liaison,…

Analyzes 161 cited and 177 uncited articles published in "Public Relations Review" (1975-93) to determine if 3 independent variables--research methods, type of statistics, and topics--influenced whether or not articles were cited in other research articles. Finds significant differences between quantitative and qualitative research methods but not…

Argues that there are relationships among perceived public relations role, formal research, and organization type. Presents two lines of research, the studies of public relations roles focusing on the individual, and the approach emphasizing the organization as the principle unit of analysis; Describes three research hypotheses are and presents a…

Uses data from a national survey and from the 1998 National Communication Association Summer Conference to examine how achievement is measured among public-relations students. Finds that few academic programs assess learning outcomes and used the results to enhance their students' educational experiences. Suggests that educators place too much…

A questionnaire was sent to college relations personnel and recruiters to determine how they viewed their role. They perceived their role as highly influential, expressed a high degree of job satisfaction, and felt that their influence on corporate personnel activities should be greater. (Author/KMF)