Descriptor
Donors | 2 |
Fund Raising | 2 |
Higher Education | 2 |
Marketing | 2 |
Program Design | 2 |
Program Effectiveness | 2 |
Administrator Attitudes | 1 |
Administrator Role | 1 |
Alumni | 1 |
Attitudes | 1 |
Church Related Colleges | 1 |
More ▼ |
Source
Journal of Marketing for… | 1 |
Publication Type
Reports - Research | 2 |
Journal Articles | 1 |
Speeches/Meeting Papers | 1 |
Education Level
Audience
Administrators | 1 |
Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating

Kraus, Ronald J. – Journal of Marketing for Higher Education, 1991
A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…
Descriptors: Alumni, Attitudes, Church Related Colleges, College Administration
Duronio, Margaret A.; Loessin, Bruce A. – 1990
A study of the fund raising program design aspects commonly considered important in fund raising success and the strength of these aspects in institutions with various levels of fund-raising success is reported. The 398 institutions studied include public and private research universities, public and private doctoral universities, public…
Descriptors: Administrator Attitudes, Administrator Role, College Presidents, Donors