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Flores, René Pedroza – Higher Education Studies, 2016
The purpose of this article is to study the personality dominant values in Graphic Design students from the Autonomous University of the State of Mexico. A scale developed by Allport, Vernon and Lindsey called: "Study of values. A scale for the measuring of personality dominant interests" was used. The sample was applied to 124 students,…
Descriptors: Foreign Countries, College Students, Personality Measures, Values
Misisco, Peter – 1979
A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…
Descriptors: Audiences, Comparative Analysis, Design, Design Preferences
Wanta, Wayne – 1986
Two hypotheses in a study examining the influence of a dominant piece of art on the salience of a news story for readers, thus affecting their agendas, were as follows: (1) a story with dominant art will increase a reader's issue salience more than a story without dominant art; and (2) a story with balanced art will increase a reader's issue…
Descriptors: College Students, Design Preferences, Graphic Arts, Higher Education
Garcia, Mario R.; And Others – 1981
The two sections of this report focus on recent research in the newspaper industry. The first section describes changes implemented in the design and layout of a Minnesota daily newspaper and the methodology and results of two surveys of readers' favorable reactions to the changes. The second section is designed to familiarize newspaper people…
Descriptors: Case Studies, Design Preferences, Graphic Arts, Layout (Publications)
Ernst, Sandra; Kahle, Roger – 1979
Fifty-two subjects participated in a study of attitudes toward typographic treatment in print advertising. Twenty variations of a basic ad layout, based on nine typographic variables (five for display type and four for body copy), were developed to reflect current trends in fashionable/conservative advertising typography. The subjects sorted the…
Descriptors: Adults, Advertising, Design Preferences, Factor Analysis
Pasternack, Steve; Utt, Sandra H. – 1985
A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…
Descriptors: Attitudes, Comparative Analysis, Content Analysis, Design Preferences