The extant literature on the use of social media marketing for recruiting higher education students has an unstructured nature. To address this gap, this paper introduces a novel method called 'algorithmic document sequencing' (ADS) that links the key findings of 43 relevant articles procured from all databases to one another on the use of social…

The innovation capability largely determines the initiative for future development of a region. Higher school is the main position for training innovative talents. Accurate and comprehensive assessment of innovation cultivation capability is an important basis of higher schools for continuous improvement. Thus, this paper focuses on assessing…

This exploratory study investigates the convergence of marketing communications and AI-powered technology in higher education, adopting a perspective on student interactions with generative AI tools. Through a comprehensive content analysis of learners' responses, we employed a blend of manual scrutiny, Python-generated Word Cloud, and Latent…

Purpose: This study aims to explore the perception of algorithm accuracy among data professionals in higher education. Design/methodology/approach: Social justice theory guided the qualitative descriptive study and emphasized four principles: access, participation, equity and human rights. Data collection included eight online open-ended…

Artificial intelligence in higher education is becoming more prevalent as it promises improvements and acceleration of administrative processes concerning student support, aiming for increasing student success and graduation rates. For instance, Academic Performance Prediction (APP) provides individual feedback and serves as the foundation for…

In order to promote the growth of contemporary music and the reform of music, this article designs an improved collaborative filtering (CF) algorithm to solve the problem of sparse matrix in traditional recommendation algorithms. The data matrix is dimensionally reduced to find the nearest neighbor, so as to realize personalized recommendation of…

E-learning readiness (ELR) is critical for implementing digital education strategies, particularly in developing countries where online learning faces unique challenges. This study aims to provide a concise and actionable framework for assessing and predicting ELR in Algerian universities by combining the ADKAR model with advanced machine learning…

This conceptual study uses dynamic systems theory (DST) and phenomenology as lenses to examine data privacy implications surrounding wearable devices that incorporate stakeholder, contextual and technical factors. Wearable devices can impact people's behaviour and sense of self, and DST and phenomenology provide complementary approaches for…

Predicting and improving the academic achievement of university students is a multifactorial problem. Considering the low success rates and high dropout rates, particularly in open education programs characterized by mass enrollment, academic success is an important research area with its causes and consequences. This study aimed to solve a…

In higher education, academic advising is crucial to students' decision-making. Data-driven models can benefit students in making informed decisions by providing insightful recommendations for completing their degrees. To suggest courses for the upcoming semester, various course recommendation models have been proposed in the literature using…

Even though big data offers new opportunities to organizations, big data adoption (BDA) is still in the early stages of introduction, and its determinants remain unclear in many sectors. Therefore, this research intended to identify the determinants of BDA in the education sector. A theoretical model was developed based on the integration of the…

This study explores integrating industry-crowdsourced projects within capstone courses of a 4-year Bachelor of Science program at an accredited American university. A unique business consulting model was developed for the final year course, aligning students with 16-weeks industry projects that reflected their academic goals and the program's…

A framework was proposed to identify the at-risk factors of college courses in blended mode, offering suggestions for continuous improvement. An indicator system concerning teaching quality characteristics was constructed based on context, input, process, and product (CIPP) model. Subsequently, the group Analytic Hierarchy Process (AHP) algorithm…

Precision education derives teaching and learning opportunities by customizing predictive rules in educational methods. Innovative educational research faces new challenges and affords state-of-the-art methods to trace knowledge between the teaching and learning ecosystem. Individual intelligence can only be captured through knowledge level…

This study discusses the use of an online learning recommendation system as a smart solution related to changing the face-to-face learning process to online. This study uses user-based collaborative filtering, item-based collaborative filtering, and hybrid collaborative filtering. This research was conducted in two stages using the KNN machine…