Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

A decline in response rates was found for agricultural education research studies using survey research methods. The use of incentives and various response modes can affect survey response rates and were the focus of this experiment. The purpose of this study was to determine the effects of survey response mode and incentives on response rates…

Purpose: Mentoring postdocs is a shared responsibility and dynamic process that requires a mutual commitment between the faculty mentor and postdoc. The purpose of this study is to understand how minoritized science, technology, engineering, and mathematics (STEM) postdocs view and engage in mentoring exchanges with their faculty mentors. In the…

Recently, using Social Network Sites has been rising noticeably, especially among young people (18 years-34 years) who compose more than 50% of Facebook users. Accordingly, university students may find Facebook familiar and easier to share knowledge. This study attempts to investigate the impact of knowledge sharing using Facebook on student…

Introduction: Previous studies suggest that the users of social question and answer Websites contribute their knowledge to a community in exchange for intrinsic rewards from other members, such as reciprocity and reputation. Thus, rewarding knowledge contributors is of great importance for maintaining the users of such Websites. However, there is…

A major challenge faced in research seeking to investigate the underlying dynamics of problematic interactions is that, when asked about the rationale underpinning what they said and did--their "theory of action in-use" (Argyris and Schön, 1974, 1978, 1996)--participants are often unaware of what prompts their behaviour--or decide to…

This study used a social exchange framework to examine the features of non-romantic other-sex (OS) friendships compared with same-sex (SS) friendships and romantic relationships. High school seniors (N = 141) completed open-ended interviews about the benefits and costs of having OS friendships, SS friendships, and romantic relationships in…

The value of reciprocity in social exchange potentially comprises both instrumental value (the value of the actual benefits received from exchange) and communicative or symbolic value (the expressive and uncertainty reduction value conveyed by features of the act of reciprocity itself). While all forms of exchange provide instrumental value, we…

Performance variables were manipulated to elicit differential outcomes of success and failure for dyad members in an attempt to investigate resultant bargaining and distribution of rewards. Seventy, 10-12-year old children (36 female, 34 males) were placed into dyads controlling for age, sex, I.Q., and friendship choices. Self-allocations were…

The evaluation of rewards and costs incurred in the context of interaction is central to equity and exchange theories of interpersonal behavior; however, the question of how this assessment is affected by the anticipation of future interaction has not been directly investigated. If the maintenance of equity in relationships is important, then the…

Several theoretical approaches have been offered to explain the phenomenon of reciprocity: trust-liking, social exchange, and modeling. The emphasis of previous research on self-disclosure reciprocity (descriptive reciprocation), the intimacy of the facts an individual reveals about him- or herself, stems largely from the fact that these…

An exploration of the rhetorical contract--i.e., the expectations for appropriate interaction--as it develops in human-computer interaction revealed that direct manipulation interfaces were more likely to establish social expectations. Study results suggest that the social nature of human-computer interactions can be examined with reference to the…

A revision of the Westley-MacLean model of 1957 for communication research accommodates an incorporation of some of the research areas that have blossomed during the last three decades. The revision concentrates on two aspects of the original: (1) organizational features within the advocate, communicator and audience roles; and (2) environmental…

Studied communication effects--whether the content of the message as exemplified in reinforcing and informative material has more significance in helping requests than do other factors such as the sex of the requester and responder. (PD)