Finds that overall, American newspaper front pages are more graphically pleasing today than ever before and that the revolution in design that began 20 years ago is continuing. (FL)

Subjects who were shown slides of four newspaper front pages--traditional, contemporary, well-designed traditional, and well-designed contemporary--preferred contemporary to traditional designs and well-designed pages to those of average design. (Reproductions of the four front pages are included.) (GT)

A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…

Concludes that children should be encouraged to read since they may prefer an author's word picture to that presented by the visual media and that today's young adults continue to prefer the same types of reading materials as those listed in past surveys. (RL)

Four experiments tested reader reaction to selected newspaper design techniques, including jumps, wraps, type style, and picture size. The results implied that a newspaper striving for the highest overall readership of its stories will get the best results by keeping jumps to a minimum and running larger pictures. (RL)

The two sections of this report focus on recent research in the newspaper industry. The first section describes changes implemented in the design and layout of a Minnesota daily newspaper and the methodology and results of two surveys of readers' favorable reactions to the changes. The second section is designed to familiarize newspaper people…

Fifty-two subjects participated in a study of attitudes toward typographic treatment in print advertising. Twenty variations of a basic ad layout, based on nine typographic variables (five for display type and four for body copy), were developed to reflect current trends in fashionable/conservative advertising typography. The subjects sorted the…

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…

Offers summaries of studies that investigated many topics, including the following: (1) images of the United States in Jordanian media; (2) television terms, such as "radiovision," that did not last; (3) how newspapers in Alaska cope with staff turnover; (4) newspaper design preferences among students; and (5) the problem of libel for…