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Peer reviewedLin, Carolyn A. – Journal of the Association for Communication Administration (JACA), 1996
Examines factors that may influence future ties between television networks and their affiliate stations. Surveys by mail affiliate general managers for the three commercial networks, asking programming questions and questions about level of loyalty to the networks. Finds that organization factors appear to be more essential in network-affiliate…
Descriptors: Broadcast Television, Mail Surveys, Media Research, Organizational Climate
Download full textPotter, Robert F. – 1996
A study examined whether ethical sensitivity can be measured in response to radio programming. The study was interested in the extent to which a person feels a program is unethical in either its substance or its presentation. Subjects, 17 undergraduates in telecommunications at a large midwestern university, received course credit for their…
Descriptors: Audience Response, Ethics, Higher Education, Media Research
Peer reviewedBrentar, James E.; And Others – Communication Monographs, 1994
Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Media Research
Shields, Steven O.; And Others – 1995
To investigate what is meant by the term "radio studies," a study analyzed 156 randomly selected scholarly communication journal articles pertinent to the radio broadcasting industry. Articles were chosen through the use of Matlon and Ortiz's (1992) "Index to Journals in Communication Studies through 1990." A master…
Descriptors: Broadcast Industry, Broadcast Journalism, Higher Education, Media Research
Dansereau, Stephanie; Maranda, Jeanne – 1997
An exploratory study identified the areas of information most commonly featured in the printed and electronic media designed specifically for adolescents aged 10-16 and also identified the presence and role of women in the information targeted to this age group. A content analysis was made of both French- and English-language television programs…
Descriptors: Adolescents, Content Analysis, Females, Foreign Countries
Gutenko, Gregory – 1998
In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…
Descriptors: Audience Response, Childrens Television, College Students, Comparative Analysis
Peer reviewedMifsud, Joseph – Journal of Educational Television, 1994
Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…
Descriptors: Adolescents, Advertising, Audience Analysis, Childrens Television
Association for Education in Journalism and Mass Communication. – 1997
The Radio-Television section of the Proceedings contains the following 14 papers: "Law and Ethics behind the Hidden and Intrusive Camera" (Geri Alumit); "Television News and Memory Distortion: Confidence in False Memories for Television News Stories" (Julia R. Fox); "Hype versus Substance in Campaign Coverage: Are the…
Descriptors: Case Studies, Content Analysis, Ethics, Journalism Education
Messner, Mike; Hunt, Darnell; Dunbar, Michele; Chen, Perry; Lapp, Joan; Miller, Patti – 1999
Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…
Descriptors: Adolescent Attitudes, Adolescents, Advertising, Athletics
MacBeth, Tannis M., Ed. – 1996
Research indicates that children are especially vulnerable to the effects of television viewing. Taking a psychological, social-science perspective, this book explores how television viewing affects children. Chapter 1, "Introduction," (MacBeth) discusses the issues involved, how researchers go about studying media effects, whether television…
Descriptors: Academic Achievement, Adolescents, Age Differences, Aggression
