When lecturers integrate feature films and TV series (FF/TV) into their teaching, they are not always fully aware of how these media achieve their effects on students. Regardless of discipline, lecturers need a working knowledge of film literacy to effectively enable student learning through FF/TV representations. This study surveyed and…

Based on research about humor, foreign languages, and instructional design, in the current study we examined whether successful learning is related to using different types of media. We compared the comprehension of an economic concept in novices (N = 82) under three conditions: a Wikipedia article, a funny, and a serious YouTube video. The media…

Through this study the authors investigated undergraduate students' memory recall in three media environments with three note-taking options, following an A x B design with nine experiments. The three environments included no-distraction, auditory-distraction, and auditory-visual-distraction; while the three note-taking options included…

Indira Gandhi National Open University (IGNOU) of India uses multiple media and modes for reaching out to its distant learners. For most of the programmes offered to these learners, print is the master medium and other media supplement it. Instructions for the Bachelor in Education (B.Ed.), one of the popular programmes of IGNOU, are also…

In this article, the author presents empirical results concerning the effectiveness of campus, online, and hybrid (i.e., a mix of campus and online) instruction in business education. The sample is derived from graduate students enrolled in economics, computer information systems, and finance courses at a regional university. The author…

Three types of stimulus materials (text, film, and live demonstration) were used to teach graduate students cardiopulmonary resuscitation; and verbal learning and a motor skill task were measured to determine the effectiveness of the different media. No significant differences were found among the three modes of instruction. (Author/JEG)

College students read, listened to, or viewed a presentation about the library. Some presentations included cartoons. Results suggest that the printed text without cartoons is just as effective as cartoons or audiovisual presentations. If enjoyment is a factor, cartoons or audiovisual presentations should be considered. (Author/JEG)

Studies whether presentations by an iconic system (pictures) or a linguistic system (print or audio) aid learning. Tests given fourth-to-sixth graders showed alternation between systems, using each to assimilate information. Learning was not as effective when content differed between the systems and this information was presented simultaneously…

This study was conducted to determine the effects of instruction on using a formal media selection procedure on the media selection choices made by novice instructional designers. Twenty-nine male and female graduate students enrolled in a media design course at Arizona State University participated in the study. Media design problems were used…

Ten college classes of speech communication students were used to examine the relationships among prior attitude, mode of presentation, and distortion of a high intensity (positive) persuasive communication. Three classes heard messages while four classes read messages. The remaining three classes were not exposed to messages and served as a…

This study sought to determine whether or not there was a significant difference in the achievement of 11th grade U.S. History students learning from sound filmstrips and students learning from the same sound filmstrips in videotape format. Four 11th grade U.S. History classes were examined. Each section was administered a pretest consisting of 20…

The purpose of this study was to determine the relationships between academic achievement, rote learning, learning for understanding, cognitive style, and the medium of presentation (print versus television) for adult students in lifelong learning situations. A content learning package was prepared for presentation in the two media and…

A study conducted at the University of Maryland, College Park campus compared the effectiveness of three instructional media for presenting introductory training in the use of an online circulation system. Modules based on a common set of instructional objectives and examples were developed and delivered using three formats: a print packet, a…

Discussion of multimedia instruction focuses on a pilot study that compared the relative effectiveness of three interactive media formats in a DVI/RTV (Digital Video Interactive/Real Time Video) computer-mediated instructional lesson for a military communications system. Hypotheses tested are discussed, and the educational importance is…

Two issues relevant to the effectiveness of media used in second language literacy instruction were addressed in this study: learner-selected versus teacher-assigned media, and media that appeal to learners' preferred perceptual modes compared with media that do not match preferred modes. A group of 47 preliterate Hmong refugees between the ages…