As a kind of indirect and coded language, metonymy not only inspires others but also helps one to reach goals set by cultural standards, society values, practices, and beliefs. Metonymy's rhetorical power comes from its ability to change meaning from a literal interpretation to an intended conceptual message, therefore enabling communication both…

The current study investigates the use of the reasoned action model (Fishbein & Ajzen, 2010) as an assessment tool for the basic communication course. Specifically, this study examines how attitude towards behaviors, subjective norms, and perceived behavioral control influence students' behavioral intentions to use communication behaviors…

Purpose: Blended learning (BL) has been increasing in popularity and demand and has developed as a common practice in institutions of higher learning. Therefore, this study develops a model to evaluate the critical predictors that determine students' acceptance and deployment of BL in institutions of higher education based on the theory of planned…

Purpose: The growing interest in the development of entrepreneurial intention (EI) that has increased the importance of theories that explain and anticipate the tendency among individuals to start a new business. However, most of these theories focus on the relationship between entrepreneurs perceptions and their intention and ignore the cognitive…

Despite the importance of retirement savings, many individuals retire with lack of adequate retirement savings. While calculating retirement savings needs was found to enhance retirement savings, little is known about what underlies this enhancement. Applying the theory of planned behavior (TPB), we developed a model in which psychological factors…

To sustain students' continuous learning in a COVID-19 pandemic context, schools and universities have shifted traditional classroom teaching to synchronous online teaching. However, there is limited understanding of acceptance and adoption of synchronous online teaching by university teachers of English as a foreign language (EFL). This study,…

This study examines the acceptance of technology and behavioral intention to use learning management systems (LMS). In specific, the aim of the research reported in this paper is to examine whether students ultimately accept LMSs such as eClass and the impact of behavioral intention on their decision to use them. An extended version of technology…

The purpose of this study is to test an integrated entrepreneurial motivation and intention model based on self-determination theory (SDT) and the theory of planned behavior (TPB). Particularly, it aims at testing the direct and indirect effects of the basic psychological needs satisfaction of SDT, that is, autonomy, competence, and relatedness on…

This study explores the influence of cognitive (knowledge and certainty) and psychosocial (social norms and efficacy) variables on youth's climate change-related behaviour, with the aim to create an empirically supported theoretical model for youth's choice to take action to mitigate climate change. This survey-based research was conducted with…

Purpose: From the perspective of developing countries, studies regarding the behavioral effects of quitting tobacco consumption on emerging psychological determinants are limited. The purpose of this paper is to examine the influence of emotional intelligence (EI), social norms, susceptibility and self-efficacy on the behavioral effects of…

Objective: This study investigated variables within the Integrative Model of Behavioral Prediction (IMBP) as well as differences across socioeconomic status (SES) levels within the context of inconsistent contraceptive use among college women. Participants: A nonprobability sample of 515 female college students completed an Internet-based survey…

This study focused on prospective teachers' leisure behaviors. For this purpose, 47 fourth grade undergraduate students in Faculty of Education in Ege University, Izmir, Turkey participated. A qualitative research design was used in the study. In the process of analysing the data, Greimas' Actant Model as one of the analysing models in Semiology…

In the present study, we considered the utility of the prototype/willingness model in predicting alcohol use among North-American Indigenous adolescents. Specifically, using longitudinal data, we examined the associations among subjective drinking norms, positive drinker prototypes, drinking expectations (as a proxy of drinking willingness), and…

This study investigated undergraduate students' intention to use wiki technology. An extension of the Technology Acceptance Model (TAM) has been used by taking into account not only students' wiki perceived utility and usability, but also Big Five personality characteristics and two other variables, social norms, and facilitating conditions, as…

The extent to which social norms (injunctive and descriptive) are associated with collegiate alcohol use--including binge drinking--has been examined at length, but studies examining the efficacy of interventions derived thereof have reported mixed outcomes. This study examines data from 5,124 college students at 13 different colleges collected by…