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Direct linkPurinton, Elizabeth F.; Burke, Megan M. – Marketing Education Review, 2020
With asynchronous scheduling and the semi-anonymous nature of online courses, engaging students can be challenging. The authors created an innovative MBA class assignment designed to teach brand management while engaging students in the topic, the class, and with each other. Students were provided with a food product from a well-established brand…
Descriptors: Online Courses, Scheduling, Masters Programs, Business Administration Education
