This case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a…

Librarians at Central Oregon Community College's Barber Library explored how to best serve the needs of three satellite campuses across a large geographic region. While initially intending to start an embedded librarianship program, a pair of surveys showed the relationships and awareness necessary for the foundation of such a program were…

Effective communication is one of the most important resources for successful outreach efforts. This article addresses the benefits that can emerge from successful communication as well as the negative effects that may stem from ineffective communication. A case study of Florida Gulf Coast University Archives, Special Collections, & Digital…

A case study demonstrating how an online narrative featuring the adventures of a cuddly toy penguin, Pablo Penguin (@uoppenguin on Twitter) has been introduced at the University of Portsmouth Library to build trust and engagement between university students and library services and facilities. Evidence for the benefits of anthropomorphic brand…

Aligning with student engagement and promotional strategies, a Pop-Up Library project was initiated at the University of Birmingham. This involved setting up temporary, staffed stalls in different locations across campus in order to informally communicate with students and effectively take "the Library" to them. This article discusses…

Kimbel Library launched its mobile environment and ran it in full production for several months yet usage patterns were quite low and flat. The library only saw a substantial increase in usage when new, value-added services were integrated into this platform. Upon implementing and integrating discovery services, chat and SMS capabilities, and…

Academic libraries are flocking to online social networking sites in an effort to meet users where they are. Pinterest is the latest of these rapidly growing online social networking tools. The author of this article reports results from a survey on academic libraries' presence on Pinterest. The survey found most academic library pinboards are in…

In an era of exploding online enrollment and tight budgets, Central Piedmont Community College (CPCC) struggles to meet the needs of online students. CPCC librarians went one step towards solving that problem in 2009-2010 by launching an embedded librarian program. CPCC's program became so successful that it struggled to meet demand. In 2013, CPCC…

Librarians, like patrons and researchers, are caught between traditional library service models and the promise of evolving information technologies. In recent years, professional conferences have strategically featured programs and presentations geared toward building a mobile agenda and adapting or adopting services to meet new demands of mobile…

At the end of 2006 the UNSW Library restructured its five special libraries into a new division called the Information Services Department. It was a radical restructure and provides a new model through which the Library delivers services in both the physical and online environments in a flexible and proactive manner. A pivotal role within this new…

Presents an analysis of 33 studies on rural information needs of a cluster of three Malaysian villages with no library service. Study found information needs relate to: religious information, family bonding, current affairs, health information, and education. The purposes for seeking information include: fulfillment of need to know, problem…

This report describes the University Library Alumni Outreach Research Project. The goals of the project were twofold: to describe and analyze alumni outreach initiatives currently offered by university libraries belonging to the Association of Research Libraries (ARL) as well as the alumni programs and services offered by the universities…

This paper reports case study findings that reveal diverse patterns of library and information services in five selected rural communities in Thailand. The case study involved site visits to examine documents, archival records, and library collections, to conduct individual focus groups and interviews, and to schedule observations. The patterns of…