Composition courses have a contentious relationship with textbooks. On one hand, textbooks grant legitimacy to a eld that historically struggled with its image of being in service to other elds. On the other hand, in a course designed to teach students authorial agency, discursive sensitivity, audience awareness, and the dialogic nature of…

The study presents an exploration of how interpersonal relationships are created in a speech text. It investigated former President Muhammadu Buhari's Independence Day speech using mood structural analysis. The analysis aimed to explore the power of using mood structure in addressing Nigerians about the President's programs and policies during the…

There is continuing interest in using the best available research evidence to inform public health policy. However, all too often efforts to do so rely on mechanistic and unrealistic views of the process by which public policy is made. As a result, traditional dyadic knowledge translation (KT) approaches may not be particularly effective when…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Power distance (PD), a cultural value denoting acceptance of asymmetrical power relationships, influences the force of rhetoric used by a writer to address their reader. However, AI technologies such as ChatGPT lack an explicit awareness of PD, which could affect the quality of AI-generated persuasive texts used for language learning. To…

One of the problematic features of the "skills discourse" is the view that skills are decontextualized bits of knowledge and disposition. Instead, how skills such as communication are defined and used are shaped by cultural, political, and situational factors. In this article, we integrate theory from communication studies, critical…

Offers a case study describing how the rhetorical expertise of a young woman (at the lowest professional level in a male-dominated bureaucratic organization) gave her the power to revise the processes by which her organization did its work, to rewrite the job descriptions of the managers within the organization, and to create a unique role for…