Data are fundamental to Learning Analytics (LA) research and practice. However, the ethical use of data, particularly in terms of respecting learners' privacy rights, is a potential barrier that could hinder the widespread adoption of LA in the education industry. Despite the policies and guidelines of privacy protection being available worldwide,…

This single-site case study will seek to answer the following question: how is the concept of privacy addressed in relation to a student success information system within a small, public institution of higher education? Three themes were found within the inductive coding process, which used interviews, documentation, and videos as data resources.…

Background: Learning Analytics (LA) is an emerging field concerned with measuring, collecting, and analysing data about learners and their contexts to gain insights into learning processes. As the technology of Learning Analytics is evolving, many systems are being implemented. In this context, it is essential to understand stakeholders'…

Learning analytics research presents challenges for researchers embracing the principles of open science. Protecting student privacy is paramount, but progress in increasing scientific understanding and improving educational outcomes depends upon open, scalable and replicable research. Findings have repeatedly been shown to be contextually…

Learners use digital media during learning for a variety of reasons. Sometimes media use can be considered "on-task," e.g., to perform research or to collaborate with peers. In other cases, media use is "off-task," meaning that learners use content unrelated to their current learning task. Given the well-known problems with…

Predicting learner performance with precision is critical within educational systems, offering a basis for tailored interventions and instruction. The advent of big data analytics presents an opportunity to employ Machine Learning (ML) techniques to this end. Real-world data availability is often hampered by privacy concerns, prompting a shift…

In order to successfully implement learning analytics (LA), we need a better understanding of student expectations of such services. Yet, there is still a limited body of research about students' expectations across countries. Student expectations of LA have been predominantly examined from a view that perceives students as a group of individuals…

Higher education data mining and analytics, like learning analytics, may improve learning experiences and outcomes. However, such practices are rife with student privacy concerns and other ethics issues. It is crucial that student privacy expectations and preferences are considered in the design of educational data analytics. This study forefronts…

Learning analytics tools are becoming commonplace in educational technologies, but extant student privacy issues remain largely unresolved. It is unknown whether faculty care about student privacy and see privacy as valuable for learning. The research herein addresses findings from a survey of over 500 full-time higher education instructors. In…

Many educational institutions are using predictive models to leverage actionable insights using student data and drive student success. A common task has been predicting students at risk of dropping out for the necessary interventions to be made. However, issues of discrimination by these predictive models based on protected attributes of students…

Purpose: The purpose of this paper is to examine how higher education students think about educational technologies they have previously used -- and the implications of this understanding for their awareness of datafication and privacy issues in a postsecondary context. Design/methodology/approach: The authors conducted two surveys about students'…

Even though big data offers new opportunities to organizations, big data adoption (BDA) is still in the early stages of introduction, and its determinants remain unclear in many sectors. Therefore, this research intended to identify the determinants of BDA in the education sector. A theoretical model was developed based on the integration of the…

The rapid recent use of learning analytics (LA) in higher education, specifically during the COVID-19 pandemic, allows the monitoring of users' behavior while learning. Using LA may promote students' learning outcomes but also intrude into their privacy. This study aimed to explore students' behaviour and perceptions towards privacy and data…

In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

Whilst learning analytics is still nascent in most African higher education institutions, many African higher education institutions use learning platforms and analytic services from providers "outside" of the African continent. A critical consideration of the protection of data privacy on the African continent and its implications for…