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Sperka, Leigh; Enright, Eimear; McCuaig, Louise – Physical Education and Sport Pedagogy, 2018
Background: There has been a proliferation of external agencies 'knocking on the door' of, and being welcomed into, Health and Physical Education (HPE). This opens HPE up to new products, partners, and services. Although scholarship on the practice of outsourcing HPE is steadily growing in quantity and in scope, there is a significant gap in the…
Descriptors: Physical Education, Health Education, Discourse Analysis, Outsourcing
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Blizzard, Kara; Becker, Yvonne; Goebel, Nancy – College Quarterly, 2018
A human library is an event in which "readers" listen to "human books" tell personal stories about specific topics related to prejudice and discrimination. At the Augustana Campus of the University of Alberta, the research team designed an assignment and collected associated data on the integration of the Augustana human…
Descriptors: Foreign Countries, Womens Studies, College Students, Personal Narratives
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Jae, Haeran – Journal of Research and Practice for Adult Literacy, Secondary, and Basic Education, 2014
This article reports on a specific case of the READ Center--a community-based literacy organization (CBLO) in Richmond, Virginia--and its attempt to develop promotional materials that will encourage low-literate adults to enroll in literacy programs. The article also offers insight on how literacy organizations may utilize the practical experience…
Descriptors: Program Development, Adult Literacy, Community Organizations, Enrollment
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Kuuse, Anna-Karin; Lindgren, Monica; Skåreus, Eva – Action, Criticism, and Theory for Music Education, 2016
The purpose of this study is to analyze how the music educational program of El Sistema Sweden is advertised and legitimized through moving images. The films are a major part of the information on the Swedish national website of El Sistema and are supposed to contribute to the picture that the organization and its founders wish to market. The use…
Descriptors: Music Education, Program Descriptions, Advertising, Web Sites
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Arcia, Adriana – Health Education & Behavior, 2014
Facebook advertisements were used to recruit nulliparous women in the first 20 weeks of pregnancy for an online survey about their childbirth preferences. A campaign of ads was targeted to women, aged 18 to 44 years, residing in the United States. The ads were viewed 10,577,381 times by 7,248,985 unique Facebook users over 18 weeks in 2011. The ad…
Descriptors: Social Networks, Pregnancy, Advertising, Health Behavior
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Du-Babcock, Bertha – Dinamika Ilmu, 2016
This paper describes and evaluates a funded longitudinal teaching development project that aims to bridge the gap from classroom-based theory learning to experiential professional learning, and thereby prepare ideal and competent world class graduates. To align with the University's shared mission to foster links with the business community, the…
Descriptors: Foreign Countries, Experiential Learning, Professional Education, Longitudinal Studies
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Dholakia, Ruby Roy; Acciardo, Linda A. – Journal of Marketing for Higher Education, 2014
Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…
Descriptors: State Universities, Institutional Advancement, Public Relations, Higher Education
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Vuori, Johanna – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…
Descriptors: Marketing, Advertising, International Education, Foreign Countries
Ardoin, Birthney – 1983
A survey was taken to find answers to questions being asked by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) about the teaching of ethics. A questionnaire was mailed to the 90 advertising programs listed in the 1983 edition of "Where Shall I Go to College to Study Advertising?" to determine where ethics was…
Descriptors: Advertising, College Programs, Course Content, Ethical Instruction
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Humphreys, Keith; Macus, Sue; Stewart, Eric; Oliva, Elizabeth – Journal of Community Psychology, 2004
Accumulating research attests to the benefits of self-help groups for people who have various chronic health problems. Expansion of self-help group participation may enable a broader portion of society to experience these health benefits. The Media and Education for Self-Help (MESH) Project was an effort to increase interest in health-related…
Descriptors: Intervention, Program Evaluation, Self Help Programs, Urban Areas