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Direct linkChloe Gordon – Sage Research Methods Cases, 2016
This case study seeks to highlight the importance of implementation fidelity and how it was achieved in a programme evaluation study. This study was focused on the development, implementation and evaluation of an alcohol media literacy programme for Australian children. In a nutshell, the programme aimed to teach children to critically analyse…
Descriptors: Foreign Countries, Program Development, Program Implementation, Program Evaluation
Jae, Haeran – Journal of Research and Practice for Adult Literacy, Secondary, and Basic Education, 2014
This article reports on a specific case of the READ Center--a community-based literacy organization (CBLO) in Richmond, Virginia--and its attempt to develop promotional materials that will encourage low-literate adults to enroll in literacy programs. The article also offers insight on how literacy organizations may utilize the practical experience…
Descriptors: Program Development, Adult Literacy, Community Organizations, Enrollment
Flood, Johnna; Minkler, Meredith; Lavery, Susana Hennessey; Estrada, Jessica; Falbe, Jennifer – Health Education & Behavior, 2015
As resources for health promotion become more constricted, it is increasingly important to collaborate across sectors, including the private sector. Although many excellent models for cross-sector collaboration have shown promise in the health field, collective impact (CI), an emerging model for creating larger scale change, has yet to receive…
Descriptors: Health Promotion, Case Studies, Models, Community Action
Peer reviewedJohnson, Keith F.; Ross, Billy I. – Journalism and Mass Communication Educator, 2000
Investigates data reported in "Where Shall I Go to Study Advertising?" over the last five years and measures growth and decline of degrees granted, level of those degrees, and changes in enrollment and faculty. Finds that the number of advertising programs dropped 6.1% while public relations grew by only 5.1%, and joint programs…
Descriptors: Advertising, Degrees (Academic), Higher Education, Organizational Change
Beder, Harold W. – New Directions for Continuing Education, 1980
The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)
Descriptors: Advertising, Continuing Education, Educational Demand, Educational Needs
Peer reviewedGoldgehn, Leslie A. – Journal of Marketing for Higher Education, 1990
A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…
Descriptors: Administrative Policy, Administrator Role, Admissions Officers, Advertising
Nakamaejo, David T. – 1979
To develop a competency-based curriculum guide for merchandising/marketing for the University of Hawaii Community College System, a project (1) reviewed and developed a list of all occupations in the general merchandising/marketing program area, (2) developed task inventories for selected occupations, (3) drew a worker mobility chart to show the…
Descriptors: Advertising, Associate Degrees, Background, Business Administration
