A telephone survey of 328 graduates of a major Canadian university strongly supports continuation of the alumni newspaper, and found that: features are popular with specific subgroups; willingness to pay for the publication shows support for the paper but not a subscription fee; paid advertisements are acceptable; the university is popular in…

Out of concern for declining participation in its local alumni clubs, Dartmouth College (New Hampshire) surveyed 10,400 alumni nationally, 800 club officers, and alumni officers of 10 other colleges and universities. Resulting profiles of recent and older graduates revealed substantial population changes, suggesting the need for adaptation of…