The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this…

In 1966, Joan Ganz Cooney was a documentary producer at Channel 13 when Lloyd Morrisett, then Vice President at the Carnegie Corporation of New York, offered her an opportunity that would change the landscape of children's media forever. The Carnegie Corporation provided funding for a three-month study during which Joan traveled the country to…

Drawing on post-structural perspectives and analysis of television programs on education, the article investigates the public educational discourse in Sweden. It shows how a dominant neoliberal educational discourse is articulated together with a discourse of equal education, where the two discourses influence and subvert each other so that…

Objectives: This study used content analysis to explore how much and what type of advertising is present in television programming aimed at toddlers and preschool-aged children and what methods of persuasion are being used to sell products and to promote brands to the youngest viewers. Methods: Four randomly selected, 4-hour blocks (9 AM to 1 PM)…

In a study on public television viewing, data taken from KQED San Francisco (California) revealed that the pattern of "cume build-up" and viewing to program genres was absolutely similar in non-pledge and pledge months. The percentage of audience that watched 7 or more other pledge programs was well over 50% for many of the shows. These…

This report covers the results of the fiscal year 1996 (October 1, 1995 through September 30, 1996) CPB (Corporation for Public Broadcasting) Public Television Programming Survey. This biennial survey, conducted since 1974, categorizes and analyzes trends in public television programming. Program carriage information was provided by TV Data via…

The Corporation for Public Broadcasting (CPB) provided funding for local public television stations to broadcast political debates prior to the 1998 election; CPB commissioned research to determine how the programs aided viewers in the election process. Viewers of the public television station local debate night program found the program to be of…

Examines the effect of network and public television programs on children's: ability to attend to a task, time on task, and engagement in rough-and-tumble play. Sixty-two children were assigned to one of three groups that watched: (1) a public television program; (2) a network television program; and (3) no television and instead played with…

The impact of the Children's Television Act, which requires broadcasters to provide educational and informational programs for children, was examined by having 141 second through sixth graders watch 16 popular and unpopular television programs and then assess the motivational appeal of, and children's learning from, these programs. Popular and…

As part of the annual Yankelovich Monitor survey, extensive demographic, attitudinal, and product usage data were gathered about people who donate money to public broadcasting. Of the total population polled, 11% said they had donated to public television, and 4% said they had donated to public radio in the past two years. This report explores the…

This report discusses research commissioned by the Corporation for Public Broadcasting in order to evaluate prototypes of digital public television programming. There were two phases of research, the first using exclusively linear demonstrations of interactive public television, and the second demonstrating computer simulations of three digital…

In 1997, the Corporation for Public Broadcasting commissioned Market Facts to conduct a survey of Americans' views of commercial activities by public television and public radio stations. The general objectives were to get an up-to-date reading of perceptions and attitudes among the general population and among groups of special interest defined…

Since 1989, Channel One has broadcast a 10-minute newscast with two minutes of commercials. In exchange for receiving the Channel One broadcast, schools promise that 90% of the students will watch Channel One for 92% of the time; that each program must be watched in its entirety; that a show cannot be interrupted; and that teachers cannot turn the…

In 1996, membership or subscription contributions provided 23% of public broadcasting's $1.9 billion income. Detailed information about the contributing audience can help managers maintain and grow member support. As part of the annual Yankelovich Monitor survey, the Corporation for Public Broadcasting gathered extensive demographic, attitudinal,…

This report is a summary of a variety of educational services offered by the Corporation for Public Broadcasting (CPB) supported television stations as reported in CPB's annual Station Activities Survey (1998). Highlights from the data include: 141 stations (80% of all CPB supported stations) provide educational services to elementary or secondary…