"What Will They Learn?"™ evaluates every four-year public university with a stated liberal arts mission as well as hundreds of private colleges and universities selected on the basis of size, mission, and regional representation. All schools in the "What Will Will They Learn"™ study are regionally-accredited, nonprofit…

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…

In the fiercely competitive, global job market, solid preparation in core skills matters a lot. Will college graduates write with the clarity, grace, and accuracy that employers (and everyone else) expect? Will they have the basic mathematical and scientific skills--regardless of their majors--that equip them to navigate an increasingly…

What does it mean to be a college graduate? One knows about the time and ever-increasing amount of money that a diploma demands. But when it comes down to what matters--the skills and knowledge acquired--what does a college degree mean? That is the question the American Council of Trustees and Alumni (ACTA) answers in this book. Inside one will…

The crisis in higher education is about more than money. It is about what one has been paying for, paying for dearly. The public, even in these hard times, supports higher education with its tax dollars. And families make huge sacrifices to send their sons and daughters to college. They deserve in return higher education that provides real…