The analysis of previously obtained data concerning short-term visual memory and cognition by a method suggested by Tucker is proposed. Although interesting individual differences undoubtedly exist in people's ability and capacity to process short-term visual information, studies have not generally examined these differences. In fact, conventional…

Subjects, differing in imagery ability, learned a list of paired associates with the presence of a verbal context related to the stimulus item, with a pictorial context related to the stimulus item, or without the presence of any context. Following testing for recall, the subjects were required to learn one of two transfer lists. Both lists were…

A battery of memory tests was administered to 243 male university students. Factor analysis with oblique rotation of factors revealed five factors: (1) associative memory (particularly important in paired-associate tests), (2) short-term visual memory (the ability to derive information from briefly presented visual displays), (3) meaningful memory…

The primary research problem confronting many experimental researchers is finding valid stimulus (instructional) and criterial (testing) materials that operationally fit their hypotheses. Five experimental studies have been completed, and two are in progress, using the Dwyer instructional materials to address the problem of finding valid…

By observing the attentiveness of children watching six pilot programs of "The Electric Company," the staff of the Children's Television Workshop (CTW) gathered detailed data on the visual appeal of the show. Six high appeal attributes were isolated: (1) functionally relevant action; (2) strong rhythm and rhyme; (3) electronic bridges;…