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Download full textMims, R. Sue, Ed. – 1987
This guide to the discovery, analysis, production, communication, and use of statistical information through graphic forms produced by a computer is designed to enable researchers to conduct their analyses and report research results more effectively. It is designed both for individuals with little knowledge about the use of statistical graphs or…
Descriptors: Computer Graphics, Computer Software, Design Requirements, Graphs
Peer reviewedPeterson, Becky K. – Journal of Business Communication, 1983
Tested whether a relationship existed between the method of presentation of statistical data and (1) reader retention, (2) reader reaction, and (3) reading time. Found that reader retention was highest for reports with tables; reader reaction was most favorable for reports with graphs; and reading time was shortest for reports with tables. (PD)
Descriptors: Business Administration Education, College Students, Communication Research, Computer Graphics
