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VanMeter, Rebecca A.; Vander Schee, Brian A. – Marketing Education Review, 2021
Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…
Descriptors: Merchandising, Active Learning, Business Administration Education, Game Based Learning
Melodie Davis-Bundrage; Katalin Medvedev – Journal of Human Sciences & Extension, 2016
This qualitative study is a mentoring and co-teaching case study of a fashion merchandising course. It seeks to understand the impact of cross-disciplinary co-teaching on student learning and instructor training by utilizing the Collaborative Responsive Educational Mentoring Model (CREMM). The course documented in the study was taught as a…
Descriptors: Family and Consumer Sciences, Family and Consumer Sciences Teachers, Mentors, Team Teaching
Incorporating an Authentic Learning Strategy into Undergraduate Apparel and Merchandising Curriculum
Ma, Yoon Jin; Lee, Hyun-Hwa – Journal of Experiential Education, 2012
An authentic learning strategy fostering students' active learning was studied using the scenario of a real-world project. Students from two different classes at two different universities worked as clients or consultants to develop an apparel sourcing strategy. Quantitative and qualitative data were gathered from 44 undergraduates enrolled in…
Descriptors: Instructional Effectiveness, Active Learning, Merchandising, Communication Skills
Hoshower, Leon; Gupta, Ashok K. – American Journal of Business Education, 2009
Improper sales revenue recognition is the single largest issue contributing to financial restatements. Understanding and applying the rules of sales revenue recognition is not just an accounting problem; it is a marketing problem, too. Thus, it is important that the sales force has a basic understanding of the rules of sales recognition and be…
Descriptors: Marketing, Salesmanship, Accounting, Undergraduate Students