The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while…

Based on the industry need to hire qualified salespeople, a call to expand sales education at universities has been continuously echoed. This article provides an updated overview of the sales education landscape in the United States and offers insight into both the curriculum offerings and the practices of marketing educators who teach sales…

To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

Given the recent proliferation in sales programs, business colleges face a new set of challenges. Sales competencies are changing rapidly, and firms struggle with identifying and attracting sales candidates on campus. Therefore, it is important that we understand needed competencies and how the content of job advertisements may differentially…

Professional sales as a subject in the university curriculum now faces rapid adoption. There appears to be a corresponding decline in teaching sales management or leadership. The Sales Leadership course presented in this paper combines concepts of sales management with experiential learning activities to the sales curriculum. Beyond this…

Experiential instruction has been implemented in classrooms as a method of learning and reinforcing complicated material. This study introduces a design-thinking project taken from a University Art & Design Program and adapted for a sales course. 'Pre' and 'post' comprehension testing of students on the SPIN selling approach was completed to…

Research claims that entrepreneurial skills and knowledge are important for the careers of musicians (Bennett, 2016; Breivik, Selvik, Bakke, Welde & Jermstad, 2015; Coulson, 2012). Alumni of higher music education (HME) report "a gap between the perceived importance of such [entrepreneurial] skills and their acquisition" (Miller,…

Despite the importance of achieving person-job fit--and the role marketing educators play in developing students for career success--there remains a lack of guidance for faculty as they shepherd students through the career development process. This article details how the seven-stage selling process can be used as a basis for teaching the job…

Universities increasingly make their sales curriculum available for groups other than dedicated sales students. This study investigates engineering students' drivers that predict interest in sales certification, as well as drivers that predict actual choice for a sales curriculum. We focus on engineering students (n = 204) and contrast our…

Online teacherpreneurship occurs when current or former P-12 teachers distribute their original classroom resources and ideas through online educational marketplaces such as TeachersPayTeachers.com (TpT). Online teacherpreneurs' materials have become prolific in classrooms, but little is known about these individuals or their practice. This study…

There is a shortage of qualified salespeople, which creates a challenge for educators to prepare more students for a sales career. One of the most common teaching techniques used in preparing students is role playing, which mirrors real-world selling. However, role plays are not necessarily authentic because the players and conditions are not a…

Most undergraduate marketing majors will spend at least some time in a sales role, and employers are requiring greater professionalism and more varied skill sets from their sales hires. In addition, there is an increasing demand for online and higher order learning in sales education. In response, this article proposes that sales courses using…

The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…

In an application of experiential learning, assessment, and career development, this article reports a field experiment of teaching sales students adaptive selling skills via an "Improvisational (Improv) Comedy" technique: "Yes, And." Students learn this well-established theatrical improv method via classroom lecture,…

Despite demand for new graduates seeking a sales position, student reticence toward pursuing a sales career remains. While all students will not choose a sales career, diminishing the existence of sales-related misconceptions among the student population should establish sales as a viable career path for a larger number of students. We test six…