Since 1989, Channel One has broadcast a 10-minute newscast with two minutes of commercials. In exchange for receiving the Channel One broadcast, schools promise that 90% of the students will watch Channel One for 92% of the time; that each program must be watched in its entirety; that a show cannot be interrupted; and that teachers cannot turn the…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

Teachers in junior high schools using the Channel One newscasts were surveyed. Results indicated high levels of support for the programming content, journalistic professionalism, and media production values. Teachers revealed most of its teenage audience is more aware of current events. A minority of respondents objected strongly to the…

Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…