Media education, evolved from film study, screen education, and visual literacy, is concerned with expanding learners' capability in nonprint communication, especially in the areas of film, still photography and television. Its objectives are to assist learners to interpret and utilize the mass media they encounter, and to foster individual…

Presents a rationale for studying the visual language of film. Reports on three studies that suggest some tentative answers concerning the manipulation of film and some promising approaches to the study of the medium. (RL)