A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program quality, program mood, and program pace, as well as how many times a week (out of a possible 7) they normally watched a M*A*S*H program. The results indicated that the quality of a program seems to be based more on the content of the program and less on the environment in which it is viewed than at first thought. In the area of program quality and mood, context plays no significant part, but program pace seems to be sensitive to the context in which the program is viewed and the frequency with which it is viewed. (Tables of findings are included.) (EL)